Strong Persuasive Speech That Will Get Your Market To Do What You Want.
Begin with a explicit idea of your persuasive speech's objective. Your call to action. What do you want your listeners to do as a result of your speech. Compress it into a single sentence. Keep this in mind throughout.
Compose a preliminary call to action, specifically asking your target audience to do what you want them to do. Be precise as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the process of looking at your product.
Arrange three solid reasons why they should do what you want. Start by listing 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative value.
You now know where you want your market to go and why from your viewpoint.
Now stop and think more rigorously about your target market. Who are they? Are they the decision makers? Or support staff? Are they capable of making a decision to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other factors that will guide the way they hear what you have to say.
You've already determined what you have to say, the intent here is to understand how best to say it, so your target audience hears what you have to say. You may arrange the relevance of your arguments one way, they may another. If there is a difference, consider re-ranking yours.
Now for each chief point on your list, come up with an anecdote or story to illustrate how or why this would be significant to your viewers. These stories will become the body of your persuasive speech. When you have three good anecdotes, one for each main point you need to consider how to tie them together. How to transition from one item to the next.
Finally, now that you have a sequence of three stories, each of which illustrate one of the key reasons why your audience should act confidently on your call to action, you need to come up with an introduction.
This is like an appetizer to get them intrigued in what you are about to say. Asking them a appropriate question, or making a audacious statement designed to grab their awareness are just two viable ways of achieving this. The opening should be relatively brief. You want to grab their attention, and give them a quick preliminary view of what you are going to show them.
You now have your draft persuasive speech. Ultimately you want to memorize your introduction and your call to action. You want these to be down pat. Don't memorize the body of your speech. Rather, remember the stories you are going to tell and the transitions you are going to use to advance from one to the next. This will give your persuasive speech a natural course and alleviate you from distress about memorizing exact wordage.
Compose your first draft in 30 minutes. Rehearse it out loud and or in your head a dozen times. Each time, you will alter it trying to convert your ideas into language your audience will hear and appreciate. Do this and your persuasive speech will wow them.
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